Last year, CDP vendor Ysance split off its CDP software as Easyence, retaining the Ysance name for its services operation. Last week, the company sold Ysance to tech consultancy Devoteam. Easyence will remain an independent CDP vendor.
Venture capitalists may be more eager to fund low-code products than you are to hear about them, Dear Reader. But you may still want to know that Oracle is making life even easier for citizen developers by offering its low-code APEX platform as a standalone managed cloud service. It was previously available only as part of the Oracle database.
Ecommerce marketers rank data-driven decisions second only to in-house skills as a major factor in marketing success, according to this SideCar survey. But just 38% make more than half of their decisions based on data, they rank seven other items ahead of data-driven decisions on their list of challenges, and they prioritize several skills ahead of data analytics in hiring. One interpretation: they feel they’re as data-driven as they should be.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.