CDP Easyence Separates from Ysance Services

Last year, CDP vendor Ysance split off its CDP software as Easyence, retaining the Ysance name for its services operation.  Last week, the company sold Ysance to tech consultancy Devoteam.  Easyence will remain an independent CDP vendor.

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Data Drives Fewer Than Half of Ecommerce Marketing Decisions: SideCar Survey

January 18, 2021

Ecommerce marketers rank data-driven decisions second only to in-house skills as a major factor in marketing success, according to this SideCar survey.  But just 38% make more than half of their decisions based on data, they rank seven other items ahead of data-driven decisions on their list of challenges, and they prioritize several skills ahead of data analytics in hiring.  One interpretation: they feel they’re as data-driven as they should be.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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