CDP Easyence Separates from Ysance Services

Last year, CDP vendor Ysance split off its CDP software as Easyence, retaining the Ysance name for its services operation.  Last week, the company sold Ysance to tech consultancy Devoteam.  Easyence will remain an independent CDP vendor.

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Data Drives Fewer Than Half of Ecommerce Marketing Decisions: SideCar Survey

January 18, 2021

Ecommerce marketers rank data-driven decisions second only to in-house skills as a major factor in marketing success, according to this SideCar survey.  But just 38% make more than half of their decisions based on data, they rank seven other items ahead of data-driven decisions on their list of challenges, and they prioritize several skills ahead of data analytics in hiring.  One interpretation: they feel they’re as data-driven as they should be.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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