News

CDP Easyence Separates from Ysance Services

Last year, CDP vendor Ysance split off its CDP software as Easyence, retaining the Ysance name for its services operation.  Last week, the company sold Ysance to tech consultancy Devoteam.  Easyence will remain an independent CDP vendor.

More News

Previous Article

Data Drives Fewer Than Half of Ecommerce Marketing Decisions: SideCar Survey

January 18, 2021

Ecommerce marketers rank data-driven decisions second only to in-house skills as a major factor in marketing success, according to this SideCar survey.  But just 38% make more than half of their decisions based on data, they rank seven other items ahead of data-driven decisions on their list of challenges, and they prioritize several skills ahead of data analytics in hiring.  One interpretation: they feel they’re as data-driven as they should be.

CDPI Newsletter
Featured Article

Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

CDPI Newsletter