The CDP Institute has published a draft list of features to use in categorizing CDP vendors. The classification is an attempt to reduce confusion about what makes a CDP and how CDP vendors differ. Comments are welcome.
Advertising audience compiler Eyeota has completed a $12.5 million in Series B funding. Eyeota manages 3.5 billion audience profiles from around the world. The company’s total funding is $20.5 million.
In fact, Facebook may be less dangerous than the others precisely because Facebook is so obvious about what they’re doing.
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.