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CDP NP6 Bought by Chapsvision

Why buy a CDP when you can buy a CDP company, asked no one ever.  Or maybe it happened at Paris-based business solution vendor Chapsvision, which just bought Bordeaux-based CDP NP6.  It’s Chapsvision’s fourth acquisition since 2019 as they build out their product suite.

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Two-Thirds of Retailers Planning to Build Their Next CDP: Treasure Data Report

January 21, 2021

Does it seem odd that this Treasure Data report found literally 99% of $1 billion-plus retailers have either installed a CDP (40%) or plan to (59%)?  The data makes a bit more sense when you see two-thirds (67%) of those planning add a CDP expected to build, not buy.  That suggests they’re defining a CDP as any type of central customer database.  Download for more on customer data use.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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