Why buy a CDP when you can buy a CDP company, asked no one ever. Or maybe it happened at Paris-based business solution vendor Chapsvision, which just bought Bordeaux-based CDP NP6. It’s Chapsvision’s fourth acquisition since 2019 as they build out their product suite.
Does it seem odd that this Treasure Data report found literally 99% of $1 billion-plus retailers have either installed a CDP (40%) or plan to (59%)? The data makes a bit more sense when you see two-thirds (67%) of those planning add a CDP expected to build, not buy. That suggests they’re defining a CDP as any type of central customer database. Download for more on customer data use.
Another question people never ask is whether Google and Facebook stifle competition, since the answer is obviously yes. It’s been less clear that they team up against everyone else, but that’s what The New York Times found in documents collected by the Texas attorney general. The secret deal gave Facebook an advantage on Google’s Open Bidding Platform.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)