CDP NP6 Bought by Chapsvision

Why buy a CDP when you can buy a CDP company, asked no one ever.  Or maybe it happened at Paris-based business solution vendor Chapsvision, which just bought Bordeaux-based CDP NP6.  It’s Chapsvision’s fourth acquisition since 2019 as they build out their product suite.

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Two-Thirds of Retailers Planning to Build Their Next CDP: Treasure Data Report

January 21, 2021

Does it seem odd that this Treasure Data report found literally 99% of $1 billion-plus retailers have either installed a CDP (40%) or plan to (59%)?  The data makes a bit more sense when you see two-thirds (67%) of those planning add a CDP expected to build, not buy.  That suggests they’re defining a CDP as any type of central customer database.  Download for more on customer data use.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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