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CDP NP6 Bought by Chapsvision

Why buy a CDP when you can buy a CDP company, asked no one ever.  Or maybe it happened at Paris-based business solution vendor Chapsvision, which just bought Bordeaux-based CDP NP6.  It’s Chapsvision’s fourth acquisition since 2019 as they build out their product suite.

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Two-Thirds of Retailers Planning to Build Their Next CDP: Treasure Data Report

January 21, 2021

Does it seem odd that this Treasure Data report found literally 99% of $1 billion-plus retailers have either installed a CDP (40%) or plan to (59%)?  The data makes a bit more sense when you see two-thirds (67%) of those planning add a CDP expected to build, not buy.  That suggests they’re defining a CDP as any type of central customer database.  Download for more on customer data use.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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