CDP vendor Optimove has acquired email dynamic content technology DynamicMail from native advertising vendor PowerInBox. The technology can update email content when an email is opened. Optimove says it sent more than 3 billion emails last year.
Let’s go full tin-foil-hat paranoid today. We’ll start with news that GDPR will make cybercrime easier because security researchers won’t have access to domain owner information on the Whois database. An unintended side effect – or is it?
In a move that seems to be somewhat GDPR related, Lithium announced it is shutting down its Klout social media influence scoring platform. The main reason is that Klout is no longer relevant to Lithiuum’s social media management business, although GDPR’s consent requirements may have hastened things a bit.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.