CDP vendor Optimove has acquired email dynamic content technology DynamicMail from native advertising vendor PowerInBox. The technology can update email content when an email is opened. Optimove says it sent more than 3 billion emails last year.
Let’s go full tin-foil-hat paranoid today. We’ll start with news that GDPR will make cybercrime easier because security researchers won’t have access to domain owner information on the Whois database. An unintended side effect – or is it?
In a move that seems to be somewhat GDPR related, Lithium announced it is shutting down its Klout social media influence scoring platform. The main reason is that Klout is no longer relevant to Lithiuum’s social media management business, although GDPR’s consent requirements may have hastened things a bit.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.