What, you don’t care about B2B data? Then here’s some CDP news: CDP and loyalty vendor SessionM has enhanced the loyalty portion of its system with more flexible award structures. Also, retail-oriented CDP Manthan is now using AI to update its customer profiles and individual-level product and offer recommendations.
You were supremely uninterested in yesterday’s news about B2B technographic data, Dear Reader. Let’s see if B2C new is more to your liking. We’ll start with a $4 million Series A funding for DataGrail, which helps companies map where personal data is stored in their systems and show it to customers who ask. This is required by GDPR today and probably other rules tomorrow. It’s a common use case for Customer Data Platforms.
Personal identity vendor LiveRamp has added an API to integrate its AbiliTec offline identity resolution platform with external systems. Its press release features quotes from CDPs BlueConic and RedPoint Global as sample users. This highlights an often-misunderstood fact: many CDPs rely on external technology for identity resolution, in part because identity resolution often uses external data with connections not available within a company’s own data.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.