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CDP Use Lags Master Data, CRM, and Spreadsheets: D&B Report

We have a few holiday surprises for you today, Dear Reader. This Dun & Bradstreet report finds that just 12% of companies have built their consolidated customer view in a CDP, compared with master data management and CRM, both at 22%; data warehouse for 15%; and data lakes for 11%. Even the lowly spreadsheet clocked in at 15%. More than half (59%) have a multi-vendor sales and marketing tech stack, while 41% base it on a single vendor. Lots more here.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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