What’s in a name? Zaius meets the CDP definition of building and sharing a unified, persistent customer database. But they add marketing automation features that place them beyond the CDP realm. They’ve just announced an integration with ecommerce platform Shopify, which suggests they’re serving clients much smaller than most CDP vendors. Speaking of names: they have an endorsement on their Web site from someone named McGregor Button.
Who ever thought the words “Adobe” and “fast-moving” would bes used in the same sentence? Yet just four months after finalizing its acquisition of ecommerce platform Magento, Adobe has released its first integrations with Experience Cloud. Magento gains cross-touchpoint shopping experiences, AI-powered personalization, and behavior predictions. Magento also announced other enhancements to its core capabilities.
And since no day is complete without a little Facebook bashing, here’s an Interbrand report that Facebook is the only BadTech company to lose brand value since last year: Apple, Google, Amazon and Microsoft all gained (and rank first to fourth, in that order), while Facebook fell from eighth to ninth and lost six percent of its value. Don’t feel too sad for them: they’re still ahead of McDonalds, Intel and IBM.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.