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CDP Zaius Purchased by DX Platform Optimizely

Was Zaius on your CDP acquisition bingo card?  If so, you can tick that box, because they were just purchased by digital experience platform Optimizely, which was Episerver until recently.  Like other recent CDP purchases, the deal gives the buyer a way to unify multiple customer-facing systems: Episerver had seven previous acquisitions including three in the past two years.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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