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CDP Zaius Purchased by DX Platform Optimizely

Was Zaius on your CDP acquisition bingo card?  If so, you can tick that box, because they were just purchased by digital experience platform Optimizely, which was Episerver until recently.  Like other recent CDP purchases, the deal gives the buyer a way to unify multiple customer-facing systems: Episerver had seven previous acquisitions including three in the past two years.