cleverbridge Adds Connections to Marketing Automation and Other Systems

Ecommerce platform cleverbridge, which apparently can’t afford a capital C, has announced new Integration Services to connect with marketing automation, CRM, and other systems. The services are based on Scribe Software’s integration platform, which synchronizes data across partner systems. This doesn’t make cleverbridge a Customer Data Platform: it’s just passing data from system to system, not building a unified, persistent customer database.