No one really knows what the post-COVID-19 world will look like, but everybody has an opinion. Let’s look at some today. We’ll start with this survey of marketers from The 614 Group, which found that just 19% expected in-person conferences will reach their pre-pandemic levels but 76% said they personally expect to attend. I’d interpret that to mean attendance is more likely than it seems. More here on what people miss most about their office (hint: it’s not their boss).

As you’re well aware, Dear Reader, consumers have increasing rights to find out what data companies have gathered about them from Neustar, Stirista, and other sources. One result is a growing list of vendors who help companies to find that data in their systems so they can share it when asked. You can add Transcend to that list: they have emerged from beta with a $25 million Series A, bringing total funding to $29 million.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.