CMOs Shift Focus from Third Party to Owned Customer Data: Duke Fuqua CMO Survey
CMOs are also looking to a future where they get more data directly from their customers, according to the Duke Fuqua CMO Survey. Seventy percent expected to use more online customer data in the next two years compared with just 30% expecting to use more third party data. If you’re never seen this report, take a peek: it’s a 73-page trove of data on many topics. And if you want more on the future of third party data, check out this recent post on Customer Experience Matrix.