Let’s talk about cookie-free ad targeting. Comscore has released its solution, which matches panel demographics with content consumption to predict which online content will attract a marketer’s target audience. Comscore’s own panel data is enhanced with automation, financial, and location data from TransUnion, PlaceIQ, and Polk via IHS Markit.
Leaving retail but sticking with AI, Pega has purchased Qurious.io, which offers real-time speech analytics for customer service. Make that cloud-based, AI-powered real-time speech analytics, which sounds so much cooler.
eTargetMedia is leveraging its email lists to address a slightly different challenge: display ad retargeting. They send emails, drop a first-party cookie when the recipient clicks through to the client’s Web site, and then use that cookie to deliver ads on other Web sites. Remember, first-party cookies are still okay in most situations.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.