How bad is the trust problem? Well, strategy agency Clear found that 52% of consumers never take anything brands say at face value. Nearly one third (32%) say the gap between promises and experience is getting bigger. Almost one-fifth (18%) say they stopped using a brand in the past year because of broken promises.
Oracle has launched a combined anti-fraud, viewability, brand safety ad solution based on its Dyn (2016), Moat (2017), and Grapeshot (2018) acquisitions. Called Pre-Bid by Moat, is integrated with major DSPs. Ad quality has been a hot topic recently, what with a massive Android app ad fraud uncovered by BuzzFeed and a CHEQ study that found consumers hold brands responsible for inappropriate ad placements.
Finally, we have a $10 million Series A funding for privacy management platform WireWheel, bringing total funding to $13 million. WireWheel automates privacy challenges including finding personal information in company systems, mapping processes that use that data, and alerting users to questionable events. Other tools provide documentation, frameworks, and collaboration. Given the complexities of privacy management, it’s important to know that companies like WireWheel can help.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.