The debate goes on: do consumers care more about privacy or personalization? In a survey by marketing analytics agency Adlucent, 96% of consumers said they want brands to be more transparent about data collection. But behavior tells a different story: 81% have shared their email with a brand in exchange for discounts and willingness to share data has more than doubled in the past two years. Actions speak louder than words.
SessionM is the latest CDP to announce GDPR compliance features. They’ve added tools for customer service agents to respond to consumer requests to view, remove, and halt processing of their data. The features leverage SessionM’s connections with other company systems that house the data.
We thought these results were pretty predictable, so we shared them with our Department of the Obvious intern, Jamie. He said they didn’t meet his standards and offered an example of what does: a Pet Sitters International survey that found pet owners like pet-friendly workplaces. Jamie knows his stuff.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.