Consumers Pick Personalization Over Privacy: Adlucent Survey

The debate goes on: do consumers care more about privacy or personalization? In a survey by marketing analytics agency Adlucent, 96% of consumers said they want brands to be more transparent about data collection. But behavior tells a different story: 81% have shared their email with a brand in exchange for discounts and willingness to share data has more than doubled in the past two years. Actions speak louder than words.