Consumers Want Brands to Avoid Politics: Euclid Research

And again: this study by retail behavior tracking vendor Euclid found that brands taking policy positions is clearly a bad idea. Seventy-eight percent of consumers said companies should avoid public statements that take a political stance, while just 22% felt companies have an obligation to do so. Just 16% said they buy from a company regardless of what it says or does. The study also looks at other factors related to store purchases.

More News

Next Article

Evergage CDP Adds Personalization to One Step Retail Solutions In-Store Systems

January 15, 2018

The National Retail Federation’s big trade show kicked off in New York yesterday. This would usually generate a flood of news but so far it’s more of a trickle. Here’s one item from a CDP vendor: Evergage announced an alliance with in-store tech vendor One Step Retail Solutions and retail marketing agency Sophelle. They’ll use Evergage’s data unification and real-time personalization to gather data from One Step systems and to provide those systems with personalized messages.

CDPI Newsletter
Previous Article

Sprinklr Adds Social DMP to Build Audiences

January 11, 2018

You know who else isn’t a CDP? Sprinklr. They’ve added a “Social DMP” to the social advertising module of their social media management system. Their language is distinctly CDP-ish: “Quickly unify unstructured CRM lists, offline data, and streaming data across multiple databases and any social channel”. But look closer and you see they’re creating audience segments, not tracking individuals. That’s what distinguishes DMPs from CDPs. Kudos to Sprinklr for getting the name right.

CDPI Newsletter