Tracking people outside your company is one thing; tracking their actions on your own systems is another. Couchbase is one of the few firms that has developed a database engine specifically for customer data. They just released their latest upgrade, which includes things like integrated full text search, role-based access controls, and in-memory data buckets.
Does it seem you've heard a little less hype about Account Based Marketing recently?
Olapic helps companies manage visual content generated by users, professionals, and that in-between group known as influencers. They recently (well, a month ago) added a service that can embed shopping cart hotspots within images or videos. Because let’s face it: the most authentic thing about any brand is its desire is to sell you stuff.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.