We’ll start with news that industry giant Cvent is buying Social Tables, which helps event planners lay out seating charts. Their secret weapon is a database with scaled diagrams of 4 billion square feet of meeting space.
You often surprise me, Dear Reader, but your interest in yesterday's event technology news was as low as expected.
We’ve been trying to find an Intern for our Department of Irony but no one takes the ad seriously. This means our regular staff had to cover this apparently-real report that ScentAir, which sprays mood-setting aromas around stores, theaters, hotels, and other places, has upped its game by creating a “cloud-based scent marketing management platform.” Sadly, our regular writers aren’t witty enough to say something clever about this.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.