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CVS Launches Digital Ad Network

Here’s a less common coupling: retailers running digital ad networks. The connection is the retailers’ huge troves of customer data. CVS Pharmacy is the latest retailer to take the plunge, following Walmart, Target, and others. Troves for everyone!

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U.S. Spend on Identity Solutions to Reach $4 Billion in 2020: Winterberry Group

August 27, 2020

The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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