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CVS Launches Digital Ad Network

Here’s a less common coupling: retailers running digital ad networks. The connection is the retailers’ huge troves of customer data. CVS Pharmacy is the latest retailer to take the plunge, following Walmart, Target, and others. Troves for everyone!

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U.S. Spend on Identity Solutions to Reach $4 Billion in 2020: Winterberry Group

August 27, 2020

The U.S. market for marketing-related identity data, platforms, and services will reach $4 billion in 2020 and grow nearly 20% per year to 2024, according to Winterberry Group. The report provides interesting details on pricing models and estimates for spending in Europe. Winterberry estimates U.S. spend on all third-party audience data and data activation solutions will total $21.9 billion.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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