We have a nice little trio of acquisitions today, Dear Reader. Closest to home for marketers, customer data compiler NetWise has bought competitors WhoToo from Demandbase, which itself purchased WhoToo in 2015. NetWise is moving from a white label model to selling its services directly.
Data analysis requires so much, well, analysis. BI tool ThoughtSpot removes much of the drudgery by using AI to answer user questions and answer questions users should have thought to ask. They just raised $248 million, bringing their total raise to $554 million. Someone likes this idea.
How much do consumers really care about privacy? Factual found that 60% are at least somewhat concerned, although their main worries are identity theft, fraud, and stolen passwords. A larger majority, 83%, have taken some action to protect their data. In general, about one third are open to sharing information in exchange for personalized treatment, one third are opposed, and one third don’t care much either way.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.