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Data Quality Is RevOps Managers’ Biggest Worry: Openprise Report

B2B marketers have been upping their data game recent years.  But this Openprise survey of revops leaders finds they still have a long way to go.  Just 34% said they’re “very confident” in their company’s data onboarding and list loading processes, and data quality is their top worry.

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EduMe raises $20M to scale its corporate learning platform targeting gig workers and other ‘deskless’ employees

January 13, 2022
CDPI Emerging Markets
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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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