B2B marketers have been upping their data game recent years. But this Openprise survey of revops leaders finds they still have a long way to go. Just 34% said they’re “very confident” in their company’s data onboarding and list loading processes, and data quality is their top worry.
Artificial intelligence (AI) will be in place in 40% of the largest organizations in Latin America by 2023, according to research released by IT analyst firm IDC. Companies in the region will also be seeking governance services relating to areas such as data management and security, according to the study that was carried out with 5,000 large Latin American businesses.
EduMe, a London startup that provides online corporate training and education in the form of “microlearning” modules that companies build themselves — aimed at fast-scaling tech businesses and others dealing with large numbers of workers or partners that typically do not work in the same physical location as the business itself — has picked up $20 million in a Series B round. It was originally hatched at Millicom, a telco that focuses on emerging markets (currently in Latin America; historically both LatAm and Africa), with the service originally intended to provide... Read More >
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.