Google will soon make good on its promise to make Google Analytics 360 audiences available for activation in the Salesforce Marketing Cloud. No mention I could find of how they connect Web visitors to email addresses. Either they don’t want to remind us they often lack that data or they don’t want to remind us they always have it.

Finally, email data company TowerData is buying Xverify, which validates email addresses. The combined firm will check that email addresses are valid and enhance email addresses with demographic, household and purchase intent data.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.