You were supremely uninterested in yesterday’s news about B2B technographic data, Dear Reader. Let’s see if B2C new is more to your liking. We’ll start with a $4 million Series A funding for DataGrail, which helps companies map where personal data is stored in their systems and show it to customers who ask. This is required by GDPR today and probably other rules tomorrow. It’s a common use case for Customer Data Platforms.
Data breaches happen all the time. But now that Facebook is the poster child for BadTech, someone grabbing 50 million account access tokens was literally front page news in the major media. Nobody knows what, if anything, the hackers did with the tokens. But breathless coverage of the story is arguably more interesting than the event itself.
What, you don’t care about B2B data? Then here’s some CDP news: CDP and loyalty vendor SessionM has enhanced the loyalty portion of its system with more flexible award structures. Also, retail-oriented CDP Manthan is now using AI to update its customer profiles and individual-level product and offer recommendations.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.