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Dataiku Raises $14 Million for Its Predictive Application Development Platform

Dataiku has received a $14 million Series A investment to expand its integrated predictive application development platform. The system combines data ingestion, preparation, analysis, visualization, workflow, predictive analytics, collaboration, and deployment. It works on several big data platforms and runs primarily in-house. This is a generic system, not specifically for marketing. But it illustrates the continued maturation of the technologies that underlie CDPs.

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Axway Introduces Next Generation Data Integration and Engagement Platform

November 3, 2016

Axway today announced AMPLIFY, a new data integration and engagement platform. It exposes separate data sources as API-enabled services. It is also introducing a marketplace of prebuilt services and templates to speed application development drawing on the exposed data. Axway started in 2001 as a rules engine and evolved to focus on API-enabled data integration. Its technology is used by more than 11,000 organizations worldwide. Not a CDP because it doesn’t create a unified, persistent database. But API integration does a partial set of CDP capabilities.

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PRO-Smart PROS Introduces Dynamic, Intelligent Cross-Sell into SellingPRO Smart CPQ; Personalizes Customer Buying Experiences

November 1, 2016

Here’s another non-marketing use for customer data: in this case, providing intelligent advice to sales people. PROS offers cloud-based solutions to help with product recommendations, pricing, and deal management; it can advise human agents or feed directly into Web sites. And it uses “advanced data science”…but then again, nowadays, who doesn’t?

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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