Along the same lines: automated machine learning vendor DataRobot chose to headline its latest product enhancements as “human-interpretable AI”. They’ve noticed that people want AI systems to explain for their decisions, something that doesn’t come naturally. If you’re really paranoid, you’ll wonder whether AI will give true explanations or just whatever it learns is most likely to get its decisions accepted.
IOTA is a distributed ledger (blockchain) system with no transaction fees. If that’s not enough to get you excited, how about this: they’ve just launched a pilot version of a data marketplace that will let owners sell data streams, mostly from Internet of Things devices. Whoa Nelly, eh? In theory, people could sell personal data streams too. The “no transaction fee” part of IOTA makes it all possible, since otherwise the transaction fees would make micropayments for data impractical.
All that growth doesn’t mean marketers are doing a great job managing their money. A study from ID Comms found that just 15% of advertisers say they’re using media technology effectively, even though 75% agree they need a clear adtech strategy. Good news for some of us: specialist tech consultants are the most trusted adtech advisors.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.