Analytics platform DataSelf has launched a new version of its data loading system, designed to remove the frustrations of constantly changing data sources. They’re a bit vague on what’s different but say it took four years to build, so let’s assume it’s a major improvement.
Validity is helping frustrated sales teams with GridBuddy Connect, a friendly-sounding tool that shows data from multiple sources on a single screen. It seems the data is presented side-by-side rather than being truly integrated, but that’s better than nothing. The system “understands” its data sources so users can create their own view without writing any code.
Let’s chase some money today, Dear Reader. We’ll start with a $300 Series F funding for Branch, bringing total funding to $667 million. Branch lets marketers create links that point users on all platforms to specific locations within their app, and measures how different options are working. Sounds simple but it’s not.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.