Datawrkz Launches Ad-Oriented Customer Data Platform

Datawrkz, a programmatic media buying agency, has launched what it calls a Customer Data Platform to feed first-party data into its Demand Side Platform. It seems to meet RealCDP criteria for pulling in all data types and building unified profiles, but not necessarily for long-term retention and easy external access. Either way, it’s a good illustration of why a standard Data Management Platform (DMP) isn’t enough to take full advantage of first party data.