Let’s talk about talking. Call analytics vendor Marchex has released a variety of AI-powered features that interpret phone conversations. Applications include identifying consumer intent, predicting churn, and evaluating salesperson performance.

Cookies aside, how much data do Internet companies gather about you? The Australian found an Android phone sent Google 529 updates in one typical day. That’s more than once every three minutes. Locations, activities, and nearby wi-fi sources were all reported relentlessly.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.