If you want a trend outside of CDPs, try “data marketplace”. We’ve recently seen them from Sonobi, Kochava, Narrative I/O, and IOTA Foundation. Most aggregate individual-level data from multiple sources to build online advertising audiences. This gives marketers alternatives to the data that Facebook, Amazon, Google and others hoard inside their walled gardens. Datonics is another player in the space. They just announced their data will be available in Neustar’s Identity Data Management Platform.