Analytics-focused CDP Datorama has added an AI-driven tool to automatically create dashboards that analyze stand-alone data files. The new tool, LiteConnect, is available to users of Datorama’s core product, which unifies data from multiple sources and provides visualizations, alerts, and feeds to other systems.
The Customer Data Platform Institute is launching its European operation next week with presentations in London, Amsterdam and Hamburg.
oneAudience also builds profiles of mobile device users with data collected from partners and sells the result for advertising and analytics. No mention of compensating the individual users. They just made their data available through Adobe Audience Manager.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.