I’m skeptical of voice interfaces for complex interactions like data analysis, but Datorama apparently thinks Amazon Alexa is up to the task. They’re just announced an Amazon Alexa function called “Ask Datorama Anything” that gives access to the unified data assembled in Datorama’s Customer Data Platform. Voice commands can kick off reports and processes. Interesting.
Multi-channel personalization and recommendation vendor Dynamic Yield has raised $22 million in new funding, bringing its total to more than $36 million. The system integrates with Web sites, mobile apps, email, and advertising channels. Yes, it supports it all by building a unified customer view.
We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show. Here’s something similar from Adobe, which is using data from other devices to understand who’s watching. Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning. It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.