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Datorama Lets Marketers Ask Alexa for Help

I’m skeptical of voice interfaces for complex interactions like data analysis, but Datorama apparently thinks Amazon Alexa is up to the task. They’re just announced an Amazon Alexa function called “Ask Datorama Anything” that gives access to the unified data assembled in Datorama’s Customer Data Platform. Voice commands can kick off reports and processes. Interesting.

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Adobe Launches TV Ad Planning Platform

December 19, 2016

We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show.  Here’s something similar from Adobe, which is using data from other devices to understand who’s watching.  Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning.  It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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