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Datorama Lets Marketers Ask Alexa for Help

I’m skeptical of voice interfaces for complex interactions like data analysis, but Datorama apparently thinks Amazon Alexa is up to the task. They’re just announced an Amazon Alexa function called “Ask Datorama Anything” that gives access to the unified data assembled in Datorama’s Customer Data Platform. Voice commands can kick off reports and processes. Interesting.

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Adobe Launches TV Ad Planning Platform

December 19, 2016

We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show.  Here’s something similar from Adobe, which is using data from other devices to understand who’s watching.  Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning.  It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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