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Datorama Lets Marketers Ask Alexa for Help

I’m skeptical of voice interfaces for complex interactions like data analysis, but Datorama apparently thinks Amazon Alexa is up to the task. They’re just announced an Amazon Alexa function called “Ask Datorama Anything” that gives access to the unified data assembled in Datorama’s Customer Data Platform. Voice commands can kick off reports and processes. Interesting.

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Adobe Launches TV Ad Planning Platform

December 19, 2016

We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show.  Here’s something similar from Adobe, which is using data from other devices to understand who’s watching.  Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning.  It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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