Adobe has announced a cloud-based version of Adobe Experience Manager, which combines a digital asset manager and Web content manager. You might have thought Adobe’s products all ran in the cloud already, but you know what thought did. (Or maybe you don’t…it’s a puzzling phrase to many.) https://english.stackexchange.com/questions/2635/where-did-you-know-what-thought-did-come-from

While we’re looking at benchmarks, here are some on Webcasting from Intrado Studio. They found 39% of Webcast registrants attend the event live and another 12% view it later. Thursday is the most popular day and 1 p.m. Central is the most popular time. Lots more fun facts on duration, polls, audience questions, video, mobile devices, etc.

Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments.  What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests.  The system can also suggest the best place to spend your next ad dollar.