Adobe has announced a cloud-based version of Adobe Experience Manager, which combines a digital asset manager and Web content manager. You might have thought Adobe’s products all ran in the cloud already, but you know what thought did. (Or maybe you don’t…it’s a puzzling phrase to many.) https://english.stackexchange.com/questions/2635/where-did-you-know-what-thought-did-come-from

While we’re looking at benchmarks, here are some on Webcasting from Intrado Studio. They found 39% of Webcast registrants attend the event live and another 12% view it later. Thursday is the most popular day and 1 p.m. Central is the most popular time. Lots more fun facts on duration, polls, audience questions, video, mobile devices, etc.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).