Decibel Helps Brands Isolate Problems with Digital Customer Experiences

Decibel also aims to help marketers by improving customer experiences, in its case by creating a single Digital Experience Score based on Web site and app user behaviors such as engagement, navigation, form completion, and frustration. It does some heavy duty analytics to convert the raw data into meaningful information. Decibel has just extended its product to break out the components affecting each visitor, making it easier for companies to identify and fix problems at the individual level.