Deloitte has purchased the AI platform business of Magnetic, which runs optimized ad campaigns against a proprietary audience of more than 350 million user profiles. The acquisition is apparently limited to Magnetic’s technology and the product and engineering teams that support it. It’s not clear what happens to everyone else or whether Magnetic itself will continue to exist.
Let’s look at some research that contradicts what we think we know.
Factual also tracks device locations. It packages the data for analysis, advertising audiences, and location-based messaging. It just raised $42 million, bringing total funding to $104 million. They currently track about 300 million devices per month.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.