Disney Grows Its Tech-Based Ad Products

Disney is also expanding its data-driven ad business, launching a programmatic exchange for video ads, leveraging its data for cross-channel targeting, and selling combined inventory across Hulu and Disney properties.  They’re even promoting their own Disney Audience Graph as a partial replacement for third-party cookies.  Isn’t everyone?

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Instacart Raises $265 Million and Grows Marketplace and Advertising Services

March 3, 2021

In a far different corner of the galaxy, Instacart announced a $265 million financing round for its pandemic-fueled online grocery business.  The raise brings total funding to $2.7 billion and values the company at $39 billion.    This has more to do with martech than you may think: some of the money will grow Instacart marketplace and advertising services that leverage its massive customer base.

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Companies Still Share Customer Data with Third-Parties: Winterberry Group Study

March 2, 2021

Tighter privacy regulations were supposed to deter companies from sharing their customer data, right?  But this Winterberry Group paper gives a mixed message: it reports that 64% of U.S. respondents are collaborating directly others to share their data in a second-party relationship.  Yet at least as many are also licensing their data to third parties for targeting and measurement.

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