News

Disney Grows Its Tech-Based Ad Products

Disney is also expanding its data-driven ad business, launching a programmatic exchange for video ads, leveraging its data for cross-channel targeting, and selling combined inventory across Hulu and Disney properties.  They’re even promoting their own Disney Audience Graph as a partial replacement for third-party cookies.  Isn’t everyone?

More News

Next Article

Instacart Raises $265 Million and Grows Marketplace and Advertising Services

March 3, 2021

In a far different corner of the galaxy, Instacart announced a $265 million financing round for its pandemic-fueled online grocery business.  The raise brings total funding to $2.7 billion and values the company at $39 billion.    This has more to do with martech than you may think: some of the money will grow Instacart marketplace and advertising services that leverage its massive customer base.

CDPI Newsletter
Previous Article

Companies Still Share Customer Data with Third-Parties: Winterberry Group Study

March 2, 2021

Tighter privacy regulations were supposed to deter companies from sharing their customer data, right?  But this Winterberry Group paper gives a mixed message: it reports that 64% of U.S. respondents are collaborating directly others to share their data in a second-party relationship.  Yet at least as many are also licensing their data to third parties for targeting and measurement.

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter