DoubleVerify keeps expanding the channels it supports with media measurement and anti-fraud services. Their latest leap is a service to verify viewability of Connected TV ads. DoubleVerify estimates that CTV advertisers paid more than $1 billion last year for ads on TV sets which were turned off.
Augeo offers services and technology related to live and web events, loyalty, channel relationships, and employee engagement. They just bought Brand Networks, which provides social media advertising solutions. It’s Augeo’s seventh acquisition since 2019.
Aspire Pte, a fintech startup, defied the market downturn trend and raised $100 million, doubling the company’s valuation. The company has provided financial services for more than 15,000 business accounts since it’s founding in 2018.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.