DoubleVerify keeps expanding the channels it supports with media measurement and anti-fraud services. Their latest leap is a service to verify viewability of Connected TV ads. DoubleVerify estimates that CTV advertisers paid more than $1 billion last year for ads on TV sets which were turned off.
Augeo offers services and technology related to live and web events, loyalty, channel relationships, and employee engagement. They just bought Brand Networks, which provides social media advertising solutions. It’s Augeo’s seventh acquisition since 2019.
Aspire Pte, a fintech startup, defied the market downturn trend and raised $100 million, doubling the company’s valuation. The company has provided financial services for more than 15,000 business accounts since it’s founding in 2018.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.