Next, news that data access vendor Dremio has raised a $30 million Series B. Dremio lets analytical systems issue SQL queries to SQL and NoSQL source data without moving it into a separate CDP-style database. It’s important to recognize that many solutions overlap to some degree with CDP capabilities and to understand how they differ.
Here’s a scary statistic: 66% of Americans think their Internet Service Provider is selling their behavioral data to advertisers. Three-quarters think the government has access to it. I’m pretty sure neither statement is correct, so this shows a truly frightening combination of ignorance and paranoia blocking a reasoned discussion on these topics. The data comes from Open Garden, which is working on a bandwidth sharing alternative to conventional ISPs.
This is a complicated item: Cloudera (data science platform), Qlik (business intelligence), and Trifacta (data wrangling) have been combined by business analytics vendor Bardess to create a packaged data management solution sold on the Microsoft Azure marketplace. It’s called Customer 360 Powered by Zero2Hero, a name that doesn’t explain much but does hint that customer data unification is part of the deal. Expect more examples of general-purpose data management technology acting as a CDP.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.