Drift Announces “Conversational Advertising” and More

Bot-based sales and marketing platform Drift announced a much smaller acquisition, of sales email response system Siftrock (no funding listed on Crunchbase, 4 employees on LinkedIn). They were more excited about a new “conversational advertising” product that seems to be an ad which points to a bot instead of a landing page. Um, okay. They also announced partnerships with Marketo, Demandbase, and Outreach.