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Drop Technologies Buys CDP-ish Canopy Labs

Finally, predictive analytics company Canopy Labs has been purchased by mobile rewards platform Drop Technologies. Canopy Labs builds a unified customer database and applies AI to create personalized customer journeys. It apparently doesn’t expose its data to external systems, so it’s not really a CDP. But it’s close enough for today’s purposes.

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U.S. Customer Data Platform Authority David M. Raab to Host First CDP Workshop in the Netherlands

November 16, 2018

Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

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Mojo Vision Exits Stealth But Product Stays Invisible

November 15, 2018

I’m pretty sure that Mojo Vision wasn’t kidding when they announced they have emerged from stealth to offer “invisible computing”, but they certainly seem ripe for ridicule. Saying “the company did not offer any immediate specifics regarding product availability or planned form factors” doesn’t help. The general idea is augmented reality for hands-free data display. They did say they’ve raised more than $50 million dollars, apparently on the reputations of the co-founders.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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