Ebiquity and Cookiebot raise Cookiegate alert

A survey by Ebiquity and Cookiebot CPM tracked nearly 200,000 3rd party marketing cookies (3PMCs) conducted from an IP in the EU and found more than 32% were fired prior to site visitors granting consent. This poses a major concern in the context of international data transfer regulations, since more than 70% of all 3PMCs transfer to non-EU territories, so is in violation of GDPR.

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IT’S THE LAW (12/14/2021)

December 14, 2021

A German court has ruled sharing IP addresses with US-based servers for cookie consent is unlawful under Schrems II. The Wielsbaden Administrative Court found that a German university using a cookie preference service that shared IP addresses of end users with a company headquartered in the US was in violation because users could be identified by using the IP addresses and a key that is stored in the user’s browser.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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