A survey by Ebiquity and Cookiebot CPM tracked nearly 200,000 3rd party marketing cookies (3PMCs) conducted from an IP in the EU and found more than 32% were fired prior to site visitors granting consent. This poses a major concern in the context of international data transfer regulations, since more than 70% of all 3PMCs transfer to non-EU territories, so is in violation of GDPR.
Despite its highly publicized privacy control claims, Apple may in fact be allowing user-level data access, according to The Financial Times. The publication alleges a handful of big tech developers claim they can obtain signals via a cohort-focused approach rather than from individual iPhones, so long as data is anonymized and aggregated.
A German court has ruled sharing IP addresses with US-based servers for cookie consent is unlawful under Schrems II. The Wielsbaden Administrative Court found that a German university using a cookie preference service that shared IP addresses of end users with a company headquartered in the US was in violation because users could be identified by using the IP addresses and a key that is stored in the user’s browser.
There may have been a change of administration but the Trump Department of Justice is still calling for Google to sell its Chrome browser. The demand was repeated in a proposal signed by acting assistant attorney general Omeed Assefi. “Google’s conduct presents genuine danger to freedom in the marketplace and to robust competition in our economy,” the filing said.