A survey by Ebiquity and Cookiebot CPM tracked nearly 200,000 3rd party marketing cookies (3PMCs) conducted from an IP in the EU and found more than 32% were fired prior to site visitors granting consent. This poses a major concern in the context of international data transfer regulations, since more than 70% of all 3PMCs transfer to non-EU territories, so is in violation of GDPR.
Despite its highly publicized privacy control claims, Apple may in fact be allowing user-level data access, according to The Financial Times. The publication alleges a handful of big tech developers claim they can obtain signals via a cohort-focused approach rather than from individual iPhones, so long as data is anonymized and aggregated.
A German court has ruled sharing IP addresses with US-based servers for cookie consent is unlawful under Schrems II. The Wielsbaden Administrative Court found that a German university using a cookie preference service that shared IP addresses of end users with a company headquartered in the US was in violation because users could be identified by using the IP addresses and a key that is stored in the user’s browser.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.