Emarsys Adds Artificial Intelligence to Help B2C Marketers

B2C marketing cloud company Emarsys has launched a “hype-free and tangible” set of artificial-intelligence-powered services including predictive product recommendations, individually-tailored incentive recommendations, and send time optimization. Its goal is to automatically tailor customer treatments to the individual, freeing up marketers for more fun stuff. The new features are fruits of the $33 million investment Emarsys accepted in September 2015, the first outside funding since it started in 2000. Emarsys supports email, mobile, push, social, Web advertising and Web site personalization.