Digital experience platform Episerver has been purchased by private equity investor Insight Venture Parnters in a deal valued at $1.16 billion. Episerver combines ecommerce, Web content management, multi-channel marketing, and personalization. It’s another example of private investors buying of customer management systems that might otherwise have gone public.
Deloitte has purchased the AI platform business of Magnetic, which runs optimized ad campaigns against a proprietary audience of more than 350 million user profiles. The acquisition is apparently limited to Magnetic’s technology and the product and engineering teams that support it. It’s not clear what happens to everyone else or whether Magnetic itself will continue to exist.
And for the AI news hat trick: predictive modeling vendor Custora announced a $13.75 million Series B funding, bringing its total to $20 million. Custora builds unified customer profiles and uses the data for analytics, predictive models, and segmentation. Its clients are retailers.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.