Google’s plan to block use of third-party cookies in Chrome has alarmed advertisers and web publishers. Some are exploring workarounds via alternative tracking technologies such as CNAME. Researchers believe these could put user data, credit card information and authentication credentials at risk.
Oklahoma’s House of Representatives has passed a data privacy bill in an 85-11 vote. The legislation, which now moves to the state Senate, overcame industry opposition and adds pressure on the federal government to enact privacy legislation as Oklahoma joins California, Virginia, New York, Washington and other states. The four pillars of the new legislation are: right to know, right to delete, right to opt-out of collection, and an opt-in requirement beginning in 2023. Private right of action didn't make it through committee.
LiveIntent NonID integrates with MediaMath With an integration that works across devices, LiveIntent’s new NonID platform will help brands cope with the approaching reality of losing access to 3rd party cookies. It uses a hashed email address to connect and make actionable the first party data of publishers and marketers.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.