Evasive new technologies look avoid cookie blocks in response to pending Google changes

Google’s plan to block use of third-party cookies in Chrome has alarmed advertisers and web publishers. Some are exploring workarounds via alternative tracking technologies such as CNAME.  Researchers believe these could put user data, credit card information and authentication credentials at risk.

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IT’S THE LAW (3/9/2021)

March 9, 2021

Oklahoma’s House of Representatives has passed a data privacy bill in an 85-11 vote. The legislation, which now moves to the state Senate, overcame industry opposition and adds pressure on the federal government to enact privacy legislation as Oklahoma joins California, Virginia, New York, Washington and other states. The four pillars of the new legislation are: right to know, right to delete, right to opt-out of collection, and an opt-in requirement beginning in 2023.  Private right of action didn't make it through committee.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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