Google’s plan to block use of third-party cookies in Chrome has alarmed advertisers and web publishers. Some are exploring workarounds via alternative tracking technologies such as CNAME. Researchers believe these could put user data, credit card information and authentication credentials at risk.
Oklahoma’s House of Representatives has passed a data privacy bill in an 85-11 vote. The legislation, which now moves to the state Senate, overcame industry opposition and adds pressure on the federal government to enact privacy legislation as Oklahoma joins California, Virginia, New York, Washington and other states. The four pillars of the new legislation are: right to know, right to delete, right to opt-out of collection, and an opt-in requirement beginning in 2023. Private right of action didn't make it through committee.
LiveIntent NonID integrates with MediaMath With an integration that works across devices, LiveIntent’s new NonID platform will help brands cope with the approaching reality of losing access to 3rd party cookies. It uses a hashed email address to connect and make actionable the first party data of publishers and marketers.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.