Again: Tuesday’s New York Times carried two stories that Facebook is used by bad people, in Libya and the U.S. What’s new isn’t the information but the implication that Facebook should change or be regulated. That’s BadTech.
Social customer care vendor Lithium has merged with social marketing platform Spredfast. The products will be merged into a single platform, according to their announcement. Lithium is owned by Vista Equity Partners, which also owns Marketo and Cvent. Spredfast had accrued $138 million in funding per Crunchbase and 582 employees on LinkedIn; the same sources show $202 million funding and 634 employees for Lithium.
CMOs are also looking to a future where they get more data directly from their customers, according to the Duke Fuqua CMO Survey. Seventy percent expected to use more online customer data in the next two years compared with just 30% expecting to use more third party data. If you’re never seen this report, take a peek: it’s a 73-page trove of data on many topics. And if you want more on the future of third party data, check out this recent post on Customer Experience Matrix.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.