Customer engagement vendor Usermind has raised a $23.5 million Series C funding. Usermind assembles a unified customer profile by reading data directly from source systems, although it does keep a persistent copy of some portions. That puts it right on the border of CDP-land. It uses the data to orchestrate customer journeys.

We haven’t heard much yet about fraud in addressable TV ads but you can bet it’s coming.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.