B2B personalization vendor Folloze has added a new connector for Demandbase audiences, real-time identity matching against sources such as Oracle Eloqua, and on-the-fly mapping of content to firmographics. Only worth mentioning to illustrate the importance of accessing external data.
Podcast ads are growing: revenue will total nearly $700 million this year and $1 billion by 2021, says the IAB. Adobe found that 60% of listeners have looked up a product after hearing it mentioned in a podcast ad and 25% have made a purchase. You won’t be surprised that Millennials are the most frequent listeners.
Groupon is another business that has seen hotter days. But they’re still around and in fact just bought Presence AI, which handles message and chat-based bookings such as spa visits and dining reservations. This will make it easier to sell such things through Groupon. You can think of it as a mom-and-pop PopBase, although I don’t know why you’d bother.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.