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Gartner Hype Cycle for Privacy released

Projections are for 5 billion citizens to be covered by privacy regulation by 2024 and 60% of large corporations using privacy-enhancing techniques by 2025. Need now, according to Gartner and many others, is for increased transparency, mitigating risk of data misuse, and business commitment to risk reduction including via privacy by design.

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IT’S THE LAW (08/23/2022)

August 23, 2022

CBDCs (aka Central Bank Digital Currencies) in your wallet may become the biggest threat to your privacy. Reason is, once financial transactions go digital, our activities can be fully tracked, A new Israeli law that’s about to cap cash transaction size in that country is the newest example of the push to use digital currencies worldwide. To date, more than 90 countries are exploring and expanding use of CBDCs. A newly issued report from Europe’s Central Bank explains the implications and looks at how CBDCs will impact business and privacy. Key Question: Can market forces and resounding demand from consumers for financial privacy ensure a desirable level of CBDC privacy? Absolutely not, this report notes, which is why we need to understand what this is about. This interactive tracker world map shows country status of CBDC adoption.

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Consumers and media experts agree, privacy is key to online marketing

August 23, 2022
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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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