Projections are for 5 billion citizens to be covered by privacy regulation by 2024 and 60% of large corporations using privacy-enhancing techniques by 2025. Need now, according to Gartner and many others, is for increased transparency, mitigating risk of data misuse, and business commitment to risk reduction including via privacy by design.
CBDCs (aka Central Bank Digital Currencies) in your wallet may become the biggest threat to your privacy. Reason is, once financial transactions go digital, our activities can be fully tracked, A new Israeli law that’s about to cap cash transaction size in that country is the newest example of the push to use digital currencies worldwide. To date, more than 90 countries are exploring and expanding use of CBDCs. A newly issued report from Europe’s Central Bank explains the implications and looks at how CBDCs will impact business and privacy. Key Question: Can market forces and resounding demand from consumers for financial privacy ensure a desirable level of CBDC privacy? Absolutely not, this report notes, which is why we need to understand what this is about. This interactive tracker world map shows country status of CBDC adoption.
Integral Ad Science’s survey of more than 1100 US consumers and nearly 350 media digital media experts confirmed heightened concerns about privacy in advertising and the need to manage expectations and maximize success. Ninety-nine percent of consumers surveyed agreed online privacy is important when browsing online, but only half felt confident their data was secure. Interestingly 52% placed the onus on themselves for security. And, while 57% were uncomfortable receiving targeted ads, they admited to still being very likely to act on those ads (66% said they’d visit the sites, and... Read More >
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.