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GDPR Confusion Continues

Ramifications of GDPR continue to play out. Several U.S. publishers have blocked access to their sites from within the EU. Washington Post has given visitors a forced choice between free access with data sharing and paid access without. It’s not clear this is permitted under GDPR but we’ll soon find out. We also have a separate story that German publisher Axel Springer has released a free, open source consent management tool, providing a publisher-friendly alternative to the one from Google.

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conDati Launches Digital Marketing Analytics Product

May 31, 2018

Lots of fun product news today. First we have the official launch of conDati, which assembles marketing data from multiple sources and uses it for reports, visualization, and forecasting. conDati ingests data from advertising, Web analytics, email, social, and marketing automation systems but seems to work at the level of campaigns, not individual customers. They raised a $4.7 million Series A earlier this month.

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Alexa Accidentally Makes and Shares Private Recording

May 29, 2018

Here’s a little reminder of what could go wrong: a Portland woman found her Alexa device had sent a recording of her private conversation to an email contact without permission. (Portlandia fans will be especially amused.) Amazon found the device was functioning properly but misunderstood background noises as instructions. Related: researchers have found they can embed undetectable smart device voice commands within recorded songs. Remind me again why we need these devices?

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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