GoodRX called out for bad behavior

GoodRX, a discount drug app used by millions to find lower prices on prescription drugs, has been accused by the US Federal Trade Commission (FTC) of sharing users’ personal data about medications and illnesses with Facebook, Google and other companies. Done without authorization, this is in violation of federal rules requiring health apps to notify consumers of wrongful disclosure of information. The company, though denying the charges, has agreed to settle. Additionally important, according to the New York Times, is that “this is the first time the FTC has brought an enforcement action using its Health Breach Notification Rule.”

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IT’S THE LAW (02/27/2023)

February 7, 2023

The EU wants to get a move on with General Data Privacy Regulation (GDPR) oversight, to stop corporate negligence and infractions! No more waiting two, three and four plus years, as was the case with Meta and Google, for European regulators to issue decisions. Now, the European Commission will insist regulators handling large-scale cases that impact citizens in multiple countries provide the Commission with every-other-month progress reports.

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Survey of more than 3,000 global professionals finds privacy a Board imperative, with high ROI

February 7, 2023

Cisco’s annual survey: ROI on Privacy Investment found that 95% of global respondents deemed privacy a “business imperative” with 98% reporting privacy-related metrics to their company’s Board of Directors. Participants also indicated privacy was a priority spend for their company even in tough economic times with a strong return on investment that averaged 1.8x spending.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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