Google Analytics is adding AI-based trend discovery and recommendations, cross-channel conversion measurement, and integration with Google advertising products. It’s “privacy-centric by design” in not using cookies or device IDs, although it does leverage the vast personal data stores that Google gathers without sharing. No reason to worry that Google results will favor Google properties. No reason at all.
Dun & Bradstreet has launched a self-service data quality tool, D&B Connect. It cleans, matches, and enriches data within existing systems rather than pulling it into a separate CDP. They don’t call it “no-code master data management” but it must have been tempting.
The California Attorney General has proposed changes to CCPA regulations that explicitly ban practices intended to make opt-outs harder, including double-negative language, processes that take more clicks to opt-out than to opt-in, or burying the submit button within the text of a privacy policy. No prizes for guessing why they felt that was necessary.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.