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Google Analytics Adds Predictive Models

Predictive analytics are now built into everything including dog collars. But I guess it’s still newsworthy that Google Analytics will now predict which Web site visitors are likely to purchase and which are likely to not revisit. The predictions can create custom audiences that are then targeted in Google Ads. It’s all free so near as I can tell.

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Acquia Offers Digital Experience Platform

July 15, 2020

Acquia has consolidated its recent acquisitions into Drupal Cloud for Web content management and a Marketing Cloud that includes the former AgilOne CDP and Mautic marketing automation. The two clouds are positioned as part of a larger Open Digital Experience Platform. The Marketing Cloud also includes Acquia’s Lift personalization and Maestro campaign governance tools. Actual integration doesn’t yet include shared customer profiles although that’s planned for some time next year.

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Strong Culture Key to Digital Transformation: Harvard Business Review Analytical Services Report

July 13, 2020

Maybe you’re skeptical about digital transformation. This Harvard Business Review Analytical Services study found it’s working well in Asia-Pacific: 40% of respondents said it’s helping them bring new applications to market more quickly, compared with 23% across other regions. The study says stronger corporate cultures in APAC are the big difference.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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