An uncool name wasn’t the main reason so few people used Google’s social media network Google+ although it probably didn’t help. The company today announced they were shutting down the consumer portion of Google+, although they’ll keep some corporate applications. They also described several new limits on data sharing, mentioned that a security bug exposed data from at least a half million accounts, and look, a squirrel!
Who ever thought the words “Adobe” and “fast-moving” would bes used in the same sentence? Yet just four months after finalizing its acquisition of ecommerce platform Magento, Adobe has released its first integrations with Experience Cloud. Magento gains cross-touchpoint shopping experiences, AI-powered personalization, and behavior predictions. Magento also announced other enhancements to its core capabilities.
And since no day is complete without a little Facebook bashing, here’s an Interbrand report that Facebook is the only BadTech company to lose brand value since last year: Apple, Google, Amazon and Microsoft all gained (and rank first to fourth, in that order), while Facebook fell from eighth to ninth and lost six percent of its value. Don’t feel too sad for them: they’re still ahead of McDonalds, Intel and IBM.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.